Walking into High Rock Outfitters on a Tuesday night, you kind of expect to see the kayaks hanging on the wall, the life jackets on the racks and the wakeboards on display. What you’re not prepared for is the guy standing in front of the kayaks playing a saxophone.
But then again, it’s Tuesday night and that means an open jam. And on Wednesday nights, it’s bluegrass.
You may be asking yourself “Why does an outfitter have live music?”
Go ahead and ask yourself why they serve coffee and beer as well.
High Rock Outfitters doesn’t fit the status quo when it comes to retail shops in Uptown Lexington, NC. And that’s the point.
They’re a new kind of business, started by a younger generation that’s looking to revitalize the downtown. And they’re doing it one pint, one latte and one kayak at a time.
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